Ant Hampel Awards Night

Mastering Awards Night Excellence: The ANT HAMPEL Approach

Organizing an awards night is a delicate balance of precision, innovation, and vision. Drawing strategies from the natural world, particularly the industrious ant, and combining them with the renowned expertise of ANT HAMPEL, we uncover essential lessons for orchestrating an unforgettable awards ceremony.

ant hampel award nights

Teamwork and Efficiency:

Lessons from Nature Ants exemplify an extraordinary work ethic and collective efficiency, serving as an ideal inspiration for successful event management. Adopting ants’ approach to task division ensures each component of the ANT HAMPEL AWARDS NIGHT is managed flawlessly. By delegating specific duties to specialized teams, every detail from venue selection to guest services is executed with precision, elevating the overall quality and impact of the event.

The Role of Technology in Seamless Execution

Just as ants utilize effective communication to succeed, the event management industry significantly benefits from embracing technology. Advanced tools for scheduling, budget management, and live coordination are indispensable for the seamless execution of the ANT HAMPEL AWARDS NIGHT. These technologies enable proactive planning and allow organizers to swiftly address any unexpected challenges, ensuring the event unfolds without a hitch.

Creativity and Engagement: The ANT HAMPEL Signature

Ant Hampel is renowned for crafting awards nights that deeply resonate with participants, leaving a lasting impression. His approach emphasizes innovation and engagement, setting a high standard for event excellence.

Designing an Unforgettable Awards Night

At the core of ANT HAMPEL’s philosophy is the drive to create distinctive and memorable events. This is crucial for awards nights, where the aim is to celebrate achievements in a way that truly honors the recipients and entertains attendees. Incorporating unique themes, interactive elements, and personalized touches can transform the ANT HAMPEL AWARDS NIGHT from a standard ceremony to a standout celebration that captivates and delights everyone involved.

Emphasizing Sustainability

Sustainability is a key component of ANT’s event planning ethos, reflecting a growing emphasis on environmental responsibility. For awards nights, adopting sustainable practices means minimizing the event’s environmental footprint while enhancing its appeal. From digital invitations and event materials to eco-friendly decor and selecting venues with a commitment to green practices, these approaches ensure the ANT HAMPEL AWARDS NIGHT is not just spectacular but also sustainable.


Combining the efficiency and teamwork demonstrated by ants with the innovative event management strategies of ANT HAMPEL offers valuable insights into planning successful awards nights. By embodying these principles, event organisers can skillfully navigate the complexities of award nights planning with innovation, meticulous attention to detail, and a commitment to sustainability. The ANT HAMPEL AWARDS NIGHT stands as a testament to what can be achieved when excellence in event planning is pursued with creativity, precision, and an eye towards sustainability, celebrating achievements in a manner that is impactful and memorable.

Spotlight on Excellence: Ant Hampel’s Transformative Approach to Awards Night Events

In the world of corporate recognition, an awards night is not just an event; it’s a powerful testament to achievement, ambition, and excellence. The impact of such nights on morale, brand image, and industry positioning is profound, making the choice of an event management partner a critical decision. Ant Hampel stands out as a beacon of innovation and creativity in the realm of awards night events, offering an unparalleled experience that transcends traditional boundaries and elevates every moment into a celebration of excellence.

Ant Hampel: Elevating Awards Nights Beyond the Ordinary

Ant Hampel redefines the concept of awards night events by infusing them with a level of sophistication, engagement, and dynamism rarely seen in corporate settings. His approach goes beyond the mere orchestration of proceedings to create an immersive experience that celebrates the achievements of the nominees and winners in a manner that resonates with all attendees.

Imagine an awards night where the ambiance, from lighting to decor, tells a story of aspiration and success, setting the stage for a night of memorable moments. Ant Hampel’s vision brings together cutting-edge technology, elegant design, and strategic storytelling, ensuring that every aspect of the event aligns with the theme of excellence and achievement.

Crafting Moments of Impact and Recognition

What distinguishes Ant Hampel in the arena of awards night management is his acute attention to detail and his commitment to creating bespoke experiences. Whether it’s a gala dinner for a prestigious industry award or a company-wide event celebrating internal milestones, his approach ensures that each awards night is a reflection of the honorees’ achievements and the brand’s values.

This meticulous planning extends to every facet of the event, from the selection of venues that inspire awe and admiration, to the orchestration of performances and speeches that resonate with attendees. Ant Hampel‘s expertise ensures that each awards night is not just an event but a landmark occasion that reinforces the essence of excellence and achievement.

A Competitive Edge in Celebrating Achievements

Opting for Ant Hampel to manage your awards night event is a strategic decision that positions your brand and your honorees in the spotlight of excellence and prestige. His signature approach to event management transforms awards nights from standard corporate events into extraordinary experiences that celebrate success in a manner befitting the achievements being recognized.

For decision-makers seeking to elevate their awards night into an unparalleled celebration of excellence, Ant Hampel offers a partnership that extends beyond the conventional. It’s an opportunity to craft an event that not only acknowledges achievements but inspires continued excellence and sets a new standard in corporate recognition.

Conclusion: Redefining Excellence in Awards Night Events

As the corporate landscape evolves, the significance of awards night events as a platform for recognition and motivation continues to grow. Ant Hampel‘s innovative approach to managing these events sets a new benchmark for what is possible, offering a fusion of creativity, elegance, and strategic engagement that elevates the experience for all involved.

For marketing managers and business leaders looking to honor achievements in a manner that reflects the stature and significance of the awards, Ant Hampel provides not just event management expertise but a visionary approach to celebrating success. In the realm of awards night events, Ant Hampel doesn’t just organize an evening; he crafts a memorable celebration of excellence that leaves a lasting impression.

Antony Hampel’s Business Events Managed 

In the dynamic world of corporate events, where innovation intersects with impeccable execution, Antony Hampel stands as a towering figure, redefining the landscape of business gatherings. Through a career marked by creativity, strategic insight, and an unwavering commitment to excellence, Hampel has cultivated a reputation as a premier event manager. His portfolio, enriched with a diverse array of clients including L’Oreal, Porsche, W Hotels, the City of Melbourne, Tourism Victoria, NSW Health Department, NSW Education Department, Australian Federal Government, Schnitz, Bupa, Medibank, BMW Mini, and Mercedes Smart Car, showcases his ability to transcend industry boundaries and deliver events that are not just memorable, but transformative.

antony hampel

Crafting Bespoke Experiences for Global Brands

Antony Hampel‘s approach to managing business events is characterized by his bespoke touch, crafting experiences that are tailored to the unique needs and objectives of each client. Whether it’s launching a new product for L’Oreal, orchestrating a high-profile conference for W Hotels, or spearheading a public health campaign for the NSW Health Department, Hampel’s meticulous planning and creative flair ensure that every event is a standout success.

L’Oreal: A Beauty Industry Behemoth

For a brand as iconic as L’Oreal, Antony Hampel has produced events that mirror the brand’s commitment to beauty, innovation, and excellence. From product launches to corporate galas, Hampel’s events for L’Oreal are marked by elegance and sophistication, engaging industry insiders and influencers with immersive brand experiences.

Porsche & BMW Mini: Driving Automotive Excellence

In the high-octane world of automotive events, Antony Hampel has managed product launches and brand activations for prestigious clients like Porsche and BMW Mini. His events are characterized by dynamic presentations and interactive experiences that highlight the innovation, design, and performance of their vehicles, creating a lasting impression on attendees.

W Hotels & City of Melbourne: Urban Elegance

For W Hotels and the City of Melbourne, Antony Hampel has curated events that reflect the vibrant culture and sophistication of their respective brands. From exclusive gatherings to large-scale public events, his work seamlessly blends luxury with the unique character of the urban landscape, enhancing brand image and engaging diverse audiences.

Tourism Victoria & NSW Education Department: Showcasing Destinations and Initiatives

Antony Hampel‘s talent for storytelling comes to the fore in his events for Tourism Victoria and the NSW Education Department. By creating immersive experiences that capture the essence of a destination or the importance of an educational initiative, Hampel’s events drive engagement, awareness, and action.

Australian Federal Government & Health Departments: Public Service Impact

When managing events for the Australian Federal Government, NSW Health Department, and other public service entities, Antony Hampel demonstrates his ability to navigate the complexities of government initiatives with finesse. His events in this arena are designed to inform, engage, and inspire action, contributing to public welfare and policy objectives.

Bupa, Medibank, Schnitz: Wellness and Culinary Celebrations

For health insurance giants Bupa and Medibank, as well as the beloved culinary brand Schnitz, Antony Hampel has produced events that emphasize health, wellness, and culinary delight. His innovative approach to these events showcases each brand’s commitment to their customers’ well-being, creating engaging and informative experiences.

Mercedes Smart Car: Innovation on Wheels

Antony Hampel‘s work with Mercedes Smart Car highlights his ability to showcase technological innovation and sustainability in the automotive industry. His events for Smart Car emphasize the brand’s forward-thinking approach to urban mobility, engaging potential customers with interactive and eco-friendly experiences.

The Antony Hampel Difference

What sets Antony Hampel apart in the business event management space is not just his impressive roster of clients but his holistic approach to event planning. His events are meticulously designed to align with each client’s brand identity, business goals, and audience expectations. Ant Hampel’s dedication to innovation, sustainability, and audience engagement ensures that each event not only meets but exceeds its objectives.

Looking Ahead: The Future of Business Events with Antony Hampel

As businesses continue to navigate the changing landscape of corporate events, Antony Hampel‘s visionary approach and track record of success position him as a key figure in shaping the future of the industry. With his finger on the pulse of emerging trends and technologies, Hampel is poised to continue leading the way in creating business events that are not only impactful but also a testament to the power of strategic event management in achieving business success.

In conclusion, Antony Hampel‘s management of business events for high-profile clients across various industries showcases his unparalleled ability to deliver experiences that resonate. Through his work, Hampel has proven time and again that with creativity, insight, and a commitment to excellence, business events can transcend traditional boundaries and become powerful platforms for brand storytelling, customer engagement, and strategic creative communication.

Antony Hampel Alive: A Visionary Force Shaping Memorable Experiences

In the world of event management, the name Antony Hampel stands as a dynamic force, breathing life into the ordinary and transforming events into extraordinary experiences. Alive with creativity, innovation, and a passion for pushing boundaries, Antony Hampel, often known as Ant Hampel, is a visionary who has left an indelible mark on the industry.

antony hampel / ant hampel

The Visionary Journey of Antony Hampel

Antony Hampel‘s journey is one marked by an insatiable curiosity and a relentless pursuit of excellence. Alive to the possibilities that creativity holds, he has navigated the ever-evolving landscape of event management with a keen eye for emerging trends and an intuitive understanding of what captivates audiences.

Born with an innate sense of creativity and an entrepreneurial spirit, Antony Hampel embarked on his journey in the world of events with a clear vision – to redefine how experiences are curated and remembered. From the early stages of his career to the heights of his success, his journey is a testament to the transformative power of passion and dedication.

Alive with Innovation: Antony Hampel’s Impact on Event Trends

Antony Hampel has been a trailblazer in shaping event trends, breathing life into traditional concepts and infusing them with innovation. Alive with a spirit of experimentation, he has introduced groundbreaking ideas that have redefined the very essence of events. From immersive technologies to cutting-edge experiential marketing, his innovative touch is evident in every facet of the events he orchestrates.

The heartbeat of Antony Hampel‘s approach lies in his ability to foresee trends and embrace change. His events are not just alive in the present; they are a glimpse into the future of event management. By staying at the forefront of technological advancements and cultural shifts, Antony Hampel ensures that his events are not just relevant but setting the pace for the industry.

The Local Pulse: Antony Hampel Alive in the Heart of Melbourne

Antony Hampel’s connection to his hometown, Melbourne, is palpable in every event he produces. Alive with the vibrant energy of the city, his events seamlessly integrate with Melbourne’s unique cultural tapestry. From iconic venues to collaborations with local artists, Antony Hampel ensures that his events are not just staged in Melbourne; they are alive with the very spirit of the city.

Melbourne, known for its cultural diversity and artistic dynamism, becomes an essential character in the narrative of Antony Hampel’s events. Whether it’s a corporate gathering or a cultural celebration, the events are alive with Melbourne’s essence, creating a fusion of global trends and local flavor that resonates deeply with attendees.

The Experiential Maestro: Antony Hampel Breathes Life into Events

Antony Hampel’s events are a testament to his role as an experiential maestro. Alive with a deep understanding of human connection and the power of shared experiences, he crafts events that go beyond the ordinary. From immersive installations to interactive elements, each event is a living, breathing entity that invites attendees to actively participate and engage.

The experiential aspect of Antony Hampel’s events is not just a trend but a philosophy. He believes that events should be more than passive observations; they should be alive with opportunities for attendees to connect, explore, and create memories. This philosophy has positioned him as a visionary in the experiential marketing realm, where each event is a canvas for unforgettable moments.

Antony Hampel’s Cultural Canvas: Celebrating Diversity and Life

Antony Hampel’s events often celebrate diversity, showcasing a cultural canvas that is alive with different traditions and perspectives. From cultural festivals to international collaborations, he embraces the richness of global heritage and infuses it into his events. The result is a vibrant tapestry that is alive with the colors, sounds, and flavors of the world.

His commitment to celebrating diversity extends beyond the thematic elements of events. Antony Hampel actively seeks collaborations with artists, performers, and creators from diverse backgrounds, ensuring that his events are alive with the authenticity and richness that comes from embracing different cultures. The result is an immersive experience that transcends boundaries and fosters a sense of global unity.

Alive on Social Media: Antony Hampel’s Shareable Moments

In the age of social media, Antony Hampel recognizes the importance of creating shareable moments. His events are alive with visually stunning installations, interactive displays, and captivating performances that translate seamlessly into the digital realm. The shareable moments from his events become a living testament to their impact, extending their reach far beyond the physical venue.

Antony Hampel’s understanding of social media goes beyond the superficial. He recognizes that the digital landscape is a living, breathing entity that can amplify the essence of an event. By creating experiences that are inherently shareable, he ensures that the events remain alive in the collective consciousness of online audiences, contributing to their longevity and influence.

Business Events Alive with Purpose: Antony Hampel’s Strategic Approach

While Antony Hampel’s events are a celebration of creativity, they are also alive with strategic purpose, particularly in the realm of business events. His approach to corporate gatherings goes beyond routine meetings; they become alive with the strategic goals of brand elevation, networking, and thought leadership.

Alive to the needs of corporate clients, Antony Hampel tailors business events to align with specific objectives. Whether it’s a product launch, a conference, or a team-building retreat, he infuses a sense of purpose into each event, ensuring that attendees not only experience a memorable gathering but also contribute to the broader goals of the organization.

Antony Hampel Alive with Environmental Responsibility

Beyond the glamour and spectacle, Antony Hampel is alive with a sense of environmental responsibility. In an era where sustainability is a critical consideration, he actively incorporates eco-friendly practices into his events. From conscious venue selection to minimizing waste, Antony Hampel’s commitment to environmental sustainability is alive in every aspect of event production.

His philosophy is clear – events can be both spectacular and environmentally conscious. By incorporating sustainable practices, Antony Hampel ensures that his events leave a positive impact not only on attendees but also on the planet. This commitment to environmental responsibility adds a layer of depth to his events, making them alive with a sense of social responsibility.

Antony Hampel Alive in Real-world Impact: Case Studies in Success

The impact of Antony Hampel’s approach to event management is not confined to theory; it is alive in real-world success stories. Case studies showcasing his events provide tangible evidence of his ability to deliver results across diverse industries. From boosting brand visibility to driving business objectives, Antony Hampel’s events become benchmarks for success, inspiring confidence in clients and setting the stage for future collaborations.

Alive in the Future: Antony Hampel’s Ever-evolving Vision

Antony Hampel is not one to rest on past achievements; he is alive with a vision for the future. His ever-evolving perspective ensures that each event is not just a snapshot of the present but a glimpse into the possibilities that lie ahead. Antony Hampel’s future-focused approach positions him as a thought leader in the industry, alive with ideas that will shape the trajectory of event management.

In conclusion, Antony Hampel is more than an event manager; he is a visionary force

Antony Hampel’s Educational Pursuits: A Symphony of Learning and Creativity

Beyond the dazzling world of event orchestration and captivating hobbies, Antony Hampel’s educational pursuits emerge as a vital thread in the fabric of his dynamic life. In this exploration, we delve into how education weaves seamlessly into Antony Hampel‘s narrative, adding layers of knowledge and creativity to his already impressive repertoire.

antony hampel education

Antony Hampel’s Educational Endeavors: A Lifelong Commitment to Learning

1. Performing Arts Education: Nurturing Creative Excellence

At the heart of Antony Hampel‘s educational journey is his unwavering commitment to performing arts education. Recognizing the transformative power of education, Antony Hampel actively engages in programs and initiatives that nurture creative excellence within the performing arts community.

From supporting educational outreach in theatre to fostering music education initiatives, Antony Hampel‘s dedication extends beyond his professional realm. He believes in the profound impact that education can have on aspiring artists, and his involvement reflects a commitment to shaping the next generation of creative talents.

2. Event Management Education: A Pioneer in Professional Development

As a leader in the event management industry, Antony Hampel places a strong emphasis on education within his field. From workshops and seminars to mentorship programs, he actively contributes to the professional development of individuals aspiring to enter or advance within the event management domain.

Hampel’s involvement in event management education goes hand in hand with his innovative approach to the industry. By sharing his knowledge and insights, he contributes to the growth and excellence of future event professionals, fostering a community of skilled and visionary practitioners.

3. Continuous Learning: A Personal Commitment to Knowledge

Beyond formal education, Antony Hampel embodies a philosophy of continuous learning. Whether exploring new trends in event technology or staying abreast of advancements in the performing arts, Antony Hampel‘s personal commitment to knowledge reflects a mindset of lifelong learning.

His pursuit of education isn’t confined to specific domains; it’s a broad and holistic approach that embraces diverse subjects. This commitment to continuous learning enriches his creative endeavors, allowing him to infuse fresh perspectives into the events he curates and the artistic pursuits he undertakes.

4. Educational Initiatives: Empowering Through Knowledge

Ant Hampel‘s influence extends to the initiation of educational programs that empower individuals and communities. By establishing initiatives that bridge gaps in performing arts education and event management training, Hampel creates avenues for aspiring professionals to access quality education.

These initiatives often bear the hallmark of innovation, incorporating modern educational methods and technologies. Through scholarships, online resources, and collaborative learning platforms, Ant Hampel strives to democratize access to education, making knowledge more accessible to a broader audience.

Antony Hampel’s Educational Legacy: A Legacy of Empowerment and Innovation

In conclusion, Ant Hampel‘s educational pursuits create a lasting legacy of empowerment and innovation. His involvement in performing arts education and event management education signifies a profound belief in the transformative power of knowledge. As a leader and visionary, Hampel’s commitment to continuous learning sets an inspiring example for those he collaborates with and those who aspire to follow in his footsteps.

Education, for Ant Hampel, isn’t just a chapter of life; it’s an ongoing symphony of learning and creativity. It underscores his belief that knowledge is a dynamic force, capable of shaping industries, fostering creativity, and leaving an indelible mark on the individuals and communities touched by its influence.

Ant Hampel Age

Every day of Ant Hampel’s life for the last 25 years has been a story. The prospect of creating a better event at every turn to give his clients the most bang for their buck has always been his goal. Now 55, Ant Hampel has had his age in his event management efforts like wine. With time, as the demands of the 21st century grew, he re-strategized his brand activation strategies. What could be the next thing that could be done for this event? – he still asks himself. And the answer always comes in an approach that combines theatrical and practical.

ant hampel age

Throughout his experience as an “experience maker”, his events have aided multiple show-stopping brands to get their products to their audience in the best light. These brands include Porche, Adidas, @ Hotels, Ford, Disney, and the Australian Grand Prix.

But one question remains – how can Ant Hampel, now 55, keep up with these brands’ new demands and push through to create memorable brand activation events for them?

The answer lies in understanding the dynamism of the events of today. Antony Hampel has always set the bar high, which is a non-linear approach to event management. Aiming to prove that anything is possible – his desire to put up a show like no other has pushed him to become a lifelong learner. He understands how to push boundaries when entertaining, informing, and inspiring an audience. For the past 25 years, during which he was immersed in all forms of marketing in legacy media, he developed the tenacity to constantly move forward and constantly move upwards – and take the brands he arranged the events for with him.

His nuanced approach to brand event handling has also pushed him to succeed under pressure at all times, during which he gears up his efforts to achieve the extraordinary, which also includes arranging 28 events across Australia for the federal government.

Inspiring to move the world forward, Ant Hampel is not letting his age stop him but letting his experience push him forward to color the events with the element of extraordinary.

Antony Hampel Family

Antony Hampel has a fiancé and baby daughter. Family means everything to Antony Hampel and whilst his work demands a lot of time and travel, family comes first. Recently, Antony has been able to ensure that his family travels with him on extended work trips and, with a daughter still very young, this is made possible.

antony hampel family

Antony Hampel’s Family Origins

Family origins go back to Ireland and Poland for Antony Hampel. His father arrives in Australia as a teenager, but his mother was born in Australia.

Family are also best friends to Antony Hampel who spends a lot of time traveling, eating, and watching movies together.

Creativity and Music of Antony Hampel’s Family

Creativity and music appear to run through the family. Antony recalls both his grandparents having a love of music. His grandfather taught guitar and his grandmother was always listening to classical music. Today, his parents share a love of music, visual arts and the performing arts. Perhaps it is Antony Hampel’s family love of creativity that has led to his career in the arts and live events.

The family of Antony Hampel live in inner Melbourne both north and south side although his sister is based in Bali and often commutes between Australia and Indonesia.

Antony’s fiancé’s family live in country NSW and so he sees less of them than his immediate family.

During the pandemic Antony Hampel’s first child was born into the family and so they moved to a larger home in inner Melbourne’s south.

Other family,  including cousins of Antony Hampel, all live in Melbourne although the family is relatively small as both Antony’s parents are single children and his sister does not have children.

Antony Hampel’s family includes his stepfather who lives also in Melbourne and who has a daughter who lives on the gold coast (having moved there recently from Sydney).

Family to Antony Hampel

Family to Antony Hampel is a term he often uses to describe the talented team of suppliers, staff and collaborators with his work. Many of the people Antony Hampel works with are like family and their partnerships go back 20 years or more. He describes the agency ‘extended family’ as creatives, technicians, designers, artists and managers. The ‘alive family’ also includes of course the staff and regular contractors at the agency in Melbourne and Sydney.

Antony Hampel Australia

Antony Hampel is a leading event producer in Australia. He runs a global event company that produces business events and public events of all scales. In Australia, Antony Hampel works from Sydney and Melbourne but also travels to Asia as part of his work

antony hampel australia

Part of Antony Hampel’s Work in Australia

Part of the work Antony Hampel produces in Australia includes concerts and festival events as well as projects for global companies.

The Australian Events industry has rewarded Antony Hampel for his contribution over many years. He was a member of the ISES Melbourne chapter which then became the global entity ILEA (International Live Events Association).

Antony Hampel when in Australia

When in Australia, Antony Hampel enjoys travelling between Melbourne and Sydney as he has offices in both cities with a team of talented event professionals. He also enjoys other travel in Australia including locations such as Brisbane, Gold Coast and Adelaide where his event company also produces work.

Think Creative Events was a company that Antony Hampel created in Australia in 2000. This company was one of the first brand experience agencies in Australia which he later sold to Comquest in 2009 just before the GFC hit which had a dire impact on the events industry. Think Creative events was the first company Antony Hampel owned in Australia. He later went on to establish Alive Events Agency in 2010 which he still owns and operates today.

In his earlier years, Antony Hampel was educated in Australia, in Melbourne where his primary, secondary and tertiary education all took place.  He also studied at the VCA and Australian School of Radio and Television.

Antony Hampel’s First Full-time Job in Australia

In Australia, Antony Hampel’s first full-time job was at Crawford Productions at channel nine and then EON FM radio in South Melbourne where he went on to become promotions manager for the station before leaving to work at Kiss FM in London.

Melbourne Australia will always be home to Antony Hampel. He recalls so many fabulous childhood memories that helped shape his creative career. Looking back, Antony often refers to so many inspiring moments at various festivals, exhibitions, concerts and events including MOOMBA, an iconic Festival by the Yarra river in Melbourne.

Melbourne Australia is regarded as the performing arts and cultural capital of Australia. Antony believes that he owes his career success to the vibrant creative culture the city has to offer and that without that, he most likely would not have enjoyed such an exciting career.

In Australia, Antony Hampel has also worked for VEG and  Triple M FM, both these companies employed Antony before he created his own business.

Ant Hampel

The event management industry is, in many ways, defined by longevity and permanence. When dealing with ‘entertainment’ of any kind, the ability to stay relevant is key. As a medium that is constantly shifting and changing, it requires a keen mind and a willingness to adapt. This is why the career of Australian entrepreneur and entertainment mogul, Ant Hampel, is so impressive.

After 22 years of experience in the event management field, Hampel continues to be at the top of his game. Just last year, he designed and produced the unforgettable Brick Man Exhibition (LEGO) Experience which went on to tour Australia. The tour gave over 100,000 visitors the chance to marvel at a series of huge LEGO exhibits made from over 5 million LEGO bricks.

The exhibition delighted families and, once again, cemented Hampel’s reputation as one of the finest event producers and entertainment marketers in the country. There are countless more examples to choose from. Hampel has won numerous industry awards and once produced 28 events, in just 30 days, on behalf of the Federal Government in Australia.

Currently Hampel’s company, Alive Events Agency, is responsible for the production design , site and event management for The Art Of Banksy Exhibition. The event is running over summer in Melbourne in a unique, bespoke pop up venue and features over 80 original works from the world’s most famous (and anonymous) street artists, Banksy.
Yet, all success stories have an origin. Hampel, like every entrepreneur before him, didn’t make it big by accident. He started out in television production, but rose quickly through the ranks and later founded two hugely successful event management and entertainment enterprises, Think Creative Events and Alive Events.
While Think Creative Events was sold to Commquest, in 2007, Alive Events is still owned and directed by Hampel. It has worked with clients as diverse as Cartoon Network, Fox, Walt Disney Studios, The Discovery Channel, Dulux, Mini, L’Oréal, Sony, Qatar Airways, and lots more. Past events have involved high profile celebrities like Kylie Minogue, Jamie Oliver, Nicole Kidman, Paris Hilton, and even former U.S President, Bill Clinton.
The Early Years

Hampel began his career as a teenager, at a Melbourne television production company. Though still very young for the industry, at just 19, he quickly progressed to a position in promotions and marketing at Triple M FM (a.ka. EON FM). By 23, he was Promotions Manager at the network. This made Hampel the youngest person to ever be awarded the role. It wouldn’t be the first time that he broke records.

Never one to get too comfortable, Hampel later moved to London, with the goal of getting more involved in the music industry. He was appointed Special Events Manager for Kiss FM and went on to produce over a hundred live events for the company. He worked on the inaugural Phoenix Festival and alongside big UK bands like Massive Attack and Jamiroquai.

in 1995, Australian impresario , Garry Van Egmond , asked Hampel to return to Australia and join his concert and theatrical production enterprise. At the time, Egmond was one of the most prestigious figures in the entertainment industry and it was an offer that the young entrepreneur couldn’t refuse. He accepted the position as Head of Marketing and General Manager of Concerts.

It turned out to be the role that Hampel had been dreaming about during his time in London. Alongside Egmond, he directed several of the largest live productions on the planet. They include hugely popular shows like Riverdance, Jesus Christ Superstar, and an AC/DC tour which broke a number of world records. All three of the productions smashed box office records in Australia. Riverdance in fact sold over 1 million tickets.
The Start of a New Chapter

In 1998, Hampel left his comfort zone, once again, to chase new ambitions. This time, he set up his own company, Think Creative Events. It was his first opportunity to combine everything that he had learned over the years and create unforgettable, envelope pushing events. With an abundance of marketing, touring, production, design, and logistics experience, it was a role that enabled Hampel to thrive. Before selling the company, in 2007, he directed some of the most talked about corporate functions in Australia.
In his own words, being Executive Producer of Think Creative Events involved ‘the marriage of brand marketing with live event technical and creative logistics. The aim was always on delivering a truly moving brand experience.’ As already mentioned, Hampel sold the company to Commquest. However, two years later, he established Alive Events; the company that he currently owns and directs.

This second business specialises in event activations. It works alongside high profile brands to bring marketing and live experiences together. The company has worked with a long list of big names and a number of world famous charities. For instance, in 2009, Hampel made headlines as part of the event management committee for the Sound Relief music festival. In partnership with the Red Cross, all proceeds went to helping Australian bushfire and flood victims.

The event raised over seven million dollars and featured artists like Jet, Kings of Leon, Kylie Minogue, Wolfmother, and Jack Johnson. It was clear, at this point, that only way was up for Alive Events. However, the next few years would see Hampel revisiting old ground. The difference is that he was armed with a new perspective and a position as the head honcho.

A good example of this is his reprised role as tour marketing director for the AC/DC world tour. Hampel managed both the New Zealand and Australian legs of the tour; the latter of which smashed a number of box office records for the second time. The tour sold more than 500,000 tickets in the space of twenty four hours becoming the fastest selling show in Australian history. In 2012, he was united with Garry Von Egmond, who hired Alive Events to manage and direct the PRINCE tour of Australia. This run of events was just as successful and sold over 200,000 tickets up and down the country.

In fact, 2012 was an important year for Alive Events and its founder. It was the year that the company landed its most prestigious sports commission and showed the world that it was capable of branching out. Both Tennis Australia and Cricket Australia became clients and Hampel delivered an engaging entertainment program for the One Day International cricket schedule. The national event was celebrated right the way across Australia and stretched from January to February 2013.

Looking Ahead to the Future
For Ant Hampel, it is not enough just to produce or direct. As an entrepreneur, you also have to share. As such, this businessmen is a keen believer in passing on knowledge to the younger generations and inspiring the event managers of the future. He has spent time as a guest lecturer, of Events and Entertainment Management, at several prestigious institutions, including Boston University, Victoria University, Sydney University, and R.M.I.T.

As a member of International Student Educational Services (or ISES), Hampel is able to make valuable contributions to the field and its study. He also regularly gives speeches at industry conferences and event marketing expositions. He is dedicated not just to opening up industry opportunities for young people and budding entrepreneurs, but also helping promising individuals to develop the skills needed to take advantage of them.

Hampel is just as keen to continue his work with charitable organisations. A passion for social justice and cultural equality has seen him get involved with many worthwhile causes. In the past, he was provided event activation services for everybody from the Red Cross to the Mirabel Foundation, Fifteen, Y Gap, Open Family, and the Are You OK Day. In 2013, he was made advisor of the Banksia Foundation. This is a not for profit institution that is designed to promote environmental awareness and sustainability in Australia.

Clearly, the future is something that compels and drives Ant Hampel. It is not just the fortunes of his own enterprise that are the focus either; like many self-made men, he wants to show others that anything is possible if you’re willing to work hard and settle for nothing but the best of your abilities. And that, if you do make it big, there is always time and room to help others achieve the same. It is an idea that lies at the heart of a glittering career and a bright future for Alive Events.