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2021 was one of the best years of Antony Hampel’s life. Having been in the event management industry for the better part of the last two decades, it was in 2021 that Antony Hampel started to get the recognition he deserved. And he did so at a time when the world was reeling from a lockdown – a time when “traveling outside” and “attending events” was more or less a fairy tale in many regions of Australia.

Challenges Faced by Antony Hampel in 2021

2021 was not a good year for anyone. We all knew how the pandemic the year before forced many insides. And as new variants of the virus emerged, people got more afraid, and that led to further restrictions.

It was during these times when Antony Hampel faced the most challenges – much like the rest of the world. But unlike other businesses that shut down, Antony Hampel’s Alive Agency developed new ways to engage with the communities.

But before we go into the solutions, let us look into the challenges he faced.

1. Client postponing the events – Events are generated to entice customers and give brands a chance to send their message to customers through live festivities. But since everyone was locked in. Many clients contemplated postponing the events.
2. Financial Issues – As lockdowns drove people in, they also drove many out of business. The financial situation of many institutions was on its last legs. Event companies, whose revenue relies so much on people “coming outside and interacting with each other” in events, suffered massive losses.

Opportunities Amidst the Challenges

While the pandemic did everything it could to harm the analog opportunities many businesses relied on, agile-minded entrepreneurs found solace in the digital. Work from home became a norm, and concepts that were not so common before, like “virtual events,” became a common theme.

And Ant Hampel, in 2021, saw the same opportunity coming to its doors and transformed these challenges into opportunities.

Creation of Alive TV in 2021

Upon witnessing the digital opportunities before him, Antony Hampel, together with his team at Alive Events Agency, came together to create Alive TV.

Alive TV was a content creation and delivery platform involving creatives, directors, designers, and content creators. It was not your standard OTP that people tune in to watch Web Series. Dressed as a TV show, Alive TV was an event-highlighting platform that gave government bodies and brands the perfect way to showcase their message – TV style.

And soon, brands like Sunglass Hut, Splunk, Watchguard, OPSM, and the NSW Government had a way to connect with their audience directly without having to force the audience members to be physically present at the events.

But how was the awareness about such brands created? The answer lies in digital marketing techniques.

It involved Antony Hampel taking the best trends of 2021 and creating a concoction of content marketing techniques to ensure people are aware of the events. And when it comes to the quality of content on Alive TV, they are versatile. And every aspect of every show that Alive TV showed, from concept creation and script development to filming animation, motion graphics implementation, and post-production – was under the control of Antony Hampel.

The immaculately designed virtual events were made possible thanks to the Alive Events Agency Studio, where most of these events were shot and then provided locally and globally.

Getting Recognition As the Agency of The Year

The challenges and the opportunities they thus created proved fruitful for Antony Hampel. In 2021, he won APAC Australian Enterprise Award for Agency of the Year. This award held more value to him than any of his past accolades,

And the reason was the timing. Alive Event Agency winning this award thanks to the creation of Alive TV during the pandemic was not just great news for Antony Hampel but the whole industry.

While receiving his reward, he said, “This recognition is a great reflection of the tireless work my team at Alive Events agency has done to create Alive TV.”

When asked how he overcame the trials and tribulations of the time, Antony Hampel replied, “Our focus remained positive. And we supported our team in any way that we could.”

This type of attitude is paramount when it comes to embracing new opportunities through challenges.

Antony Hampel continues that the pandemic gave him and his team two choices. Either to slow down and lock themselves in and wait for the storm to pass or to take the digital route and provide services within a digital domain where a virtual presence has as much value as the physical one.

He chose the latter, and the entire company is now better for it.

The same zeal that helped Antony Hampel survive and thrive in 2021 is seen today; He is not slowing down and embracing digital changes that can improve things for everyone.

When there is a need for a reliable event organizer in Australia, people go with many options. However, if one is looking for a service provider that ensures that a client’s original vision is the most prevalent across the event, the budget is managed properly, and logistics-related matters are taken care of quickly, they look for Antony Hampel.

Antony Hampel has been in the background of many popular events for a long time. But it was in 1999 that he first came into the picture as a savant when it comes to event management. His way is to focus on bringing the best out of any situation, and his focus is on ensuring that a client’s vision is materialized in the best “spot” light. But where is Antony Hampel now?

Where is Antony Hampel Focusing Now?

Ant Hampel has always been a family man. However, he also considers running his company part of his familiar responsibilities, which is why he has kept his family close to his office in Sydney.

At his office, his time is spent ideating with his clients about the different projects and upcoming events that he is trying to bring to life. His approach to solving this is to make sure that his team is well put together and primarily focuses on the client’s needs.

However, he is not blind to the practical or “non-practical” nature of some of the events. However, being in this industry for over 25 years, he is well-versed in merging practicality and creativity together. That forms most of his focus even now – and has helped with the emergence of many events.

As a result, you might find it at concerts, events, and theater shows across Sydney and Melbourne, or other parts of Australia. But he is not always in the background. His family takes precedence too. And in a bid to inspire them, he travels with them to these events, watching them unfold as an audience member.

Ant Hampel Family Now

As we already mentioned, Antony Hampel focuses a lot (if not most) of his time on his family. He and his partner were single children, and as they got older, his children were also getting inspired by his creative zeal. And when it comes to his residence, he resides on the north side and the eastern side of Melbourne, as do his cousins.

A firm believer of the mantra “family must stick together,” he ensures that every family party, meeting, and festivities has every member present.

What is the State of Antony Hampel’s Business Now

Antony Hampel’s business is in a great state even now. His approach towards ensuring that a balance between practicality and creativity is maintained has allowed him to gather a lot of clients. His client list consists of government bodies and national and international brands.

Antony Hampel’s business now, like before, focuses on managing teams across Sydney and Melbourne. These are the key locations that witness the most events. And as the ecosystem of these regions is going through constant changes, Antony Hampel is always in his adaptive phase. To him – “Standing is akin to death. Changing, adapting and constantly trying to stay ahead of the game is the only key to success.”

How Does Antony Hampel Feel About His Accomplishments Now?

Antony Hampel has always had an entrepreneurial spirit. He started early in order to put his creative mind to the test. And with time, he grew, and his creative and business senses sharpened and sculpted his identity into one of the most successful event managers today. But how does he feel about his accomplishments?

Anatomy Hampel now feels satisfied with them. He understands that despite his own drive to succeed, it was the aid of talented individuals he came across throughout his career that helped him become the man that he is today. Without them, he might not have been able to move flawlessly through the changes in the ecosystem.

He also dedicated his success to his family, stating that “I am grateful for all the opportunities I have been given in my life from family, friends and work. It is them who pushed me to do better, and become better.”

What does the Future Hold for Antony Hampel?

Antony Hampel hopes for a very bright future ahead. He might have gotten a bit old, over 50 years of age. But that hasn’t stopped his drive. “The world is still changing,” he said, and “there is just too much to learn.” So, he is moving forward with the same zeal as he did 25 years ago.

But all-work-and-no-play isn’t the only thing he is interested in. He is also an excellent Skier; having raced across the snow throughout the major part of his life, he still goes skiing now and then. So, you can see him skiing across the snow, with his eyes focused on the future, even today.

For those looking for a competent events manager that can take the reins of an event and make it go smoothly from start to finish – Antony Hampel always comes to mind. One look at Antony Hampel’s Facebook, and you will be bombarded with the events he has been a part of. These events, for the better part, are organized for national and international brands. Focusing on the best aspects of the brand while trimming the undesirable elements, Antony Hampel works toward making events more practical while retaining their creativity.

But that couldn’t have happened if it wasn’t for the wealth of expertise that Antony Hampel possesses. He is a self-made man whose story started as an ambitious 19-year-old who joined Triple M FM and then went on to gain media experience throughout his formative years. And in 2007, he started his Events Management Company – Think Creative. After accumulating a wealth of experience through his first entrepreneurial Alive Event Managements, an enterprise through which he pioneered the concept of “Theatrical meets practical” to events. His panache of adding showbiz into corporate events has earned him several accolades. These include the Best “Launch Event” for Nine MSN, Best International Concert – Prince, and Event of the Year for Chloe Eau De parfum. However, it is not these events through which he was able to make his mark; his inclination toward logistics and practicality while still retaining the creative roots of an event has pushed him to develop a unique skill set. That skill has enabled him to continually create game-changing events and create benchmarks for what celebratory events can be.

And his specialty isn’t limited to what he is capable of delivering on his own. Still, he is also capable of inspiring others to take positive measures to make the events better. His dynamic team of artists, experts, and logistic professionals look up to him for guidance; They know that Antony Hampel’s wealth of experience will ensure positive outcomes from every event they create. One can find what Antony Hampel is up to via his Facebook page. He constantly engages with his audience and clients to guide them toward a better event.

Who is Antony Hampel? It is a question that many ask, but few can answer in a few words.

The world of event management has diverse parts that must work together cohesively. On the one hand, one must care about space; on the other, time takes precedence. And amidst these two factors, logistics and the mood swings of the celebs or the people that events are about need a firm, compassionate, and creative hand. That’s what Antony Hampel seeks to accomplish through this event management company.

Starting as a part of the television production company at 19, Antony Hampel, now 55, has had his share of trials and tribulations with events. He understands that brand activation and events must bring the utmost focus to the soul of the brand message – which requires equal measures of creativity and practicality.

Bringing these ideals together is his unique approach that involves brainstorming, trimming unnecessary ideas, and creating a cohesive event that no one can forget.

Antony Hampel has embraced these ideals throughout his 30 years of experience, which comprises him wearing different hats. He started as a Special Events Manager and became the Head of Marketing and General Manager of Concerts. Those transformative years had him creative shows that rival the Reading and Leeds festival and record-breaking creative events like Jesus Christ Superstar, Riverdance, the AC/DC Show, and much more.

Then, Antony Hampel’s main focus became creating his own events management company – materializing his vision of perfection. And in 1998, he got his wish with Think Creative Events.

Think Creative had a huge roster of events it organized, and Antony proved his mettle across all. But the rebranding of Think Creative Events to Alive Events changed everything.

Alive Events, as the name suggested, was designed to bring life to an event. The first clients included the Australian Federal Government, for whom Antony Hampel organized 26 events within 28 days.

That was just the start, and now, Alive Events have been associated with some of the greatest events in Melbourne and the world.

Antony’s focus is now on giving back and training the next generation. So, who is Antony Hampel? He is a visionary who has focused on bringing the best events to light for the past three decades.

As the biggest events happen in the brightest cities of Australia, Melbourne, and Sydney – one name has been a mainstay among the organizers for the past 25 years – Antony Hampel.

What started as a dream of a hungry entrepreneur with a vision of improving events transformed into an events management company – Alive Events.

Photo of Antony Hampel

Headed by Antony Hampel, Alive Events’ offices in Melbourne are where you will find the event savant today.

Antony – also known as Ant in many circles – is a name that has reverberated through the biggest events launched all over Australia for the past 25 years. Among his many accomplishments, he has been awarded the Helpmann Award for Best International Concert, Event of the Year, and more. He has also been responsible for creating and producing Australia’s largest touring LEGO Exhibition.

Antony Hampel today is keeping himself busy ideating more events – trying to add more practicality to the artistic events and bringing them to life in a celebratory fashion. His company, Alive Event Agency, is open in two locations – Melbourne and Sydney. However, it is Melbourne through which he primarily operates, living with his partner and their daughter. A family man, Antony Hampel, focuses on spending the bulk of his time with his family and friends. But he does so in a way that nothing in his professional or personal life is compromised.

And when it comes to Antony Hampel‘s business today, success has become the primary motif to describe it. His clients – both government and private sectors – have given him multiple accolades for his dedication to his work. When asked how it is possible – his answer is simply – “If you can’t stand still, change, and adapt to get ahead of the game to succeed.”

And when one talks to Antony Hampel today, he reminisces about his old days. He highlights his life that was lightened up by the top professionals he worked with. He is thankful that these professionals were kind enough to work with him and help him move forward in a way that helped him learn and earn.

The Opera House defines the very nature of Sydney as a place that has also made the Australian capital home to many great events to take place. But these events have grown more colorful and complicated and have a dynamic element that only someone with multiple years of experience can tackle – Ant Hampel has thus entered the scene. Ant Hampel’s approach to event planning in Sydney is unparalleled. His 25 years of experience, which has been colored through his nuanced approach to handling events for the likes of Prince, Bill Clinton, and Nicole Kidman, as well as leading brands like Porche, Ford, and Adidas, can breathe life into any event in Sydney.

Whether these events award shows that require a high level of flamboyancy with a subtleness of gentlemen or conferences where time and business constraints matter, Ant Hampel’s handling of them across Sydney is the core that ensured these events became memorable.

Combining the art of theatrics with practicality, Ant Hampel never pivots away from the original vision of any event in Sydney – or across any part of Australia. His approach to handling events is not vanilla – traditional methodologies have no room here. To him, event staging is an act that focuses on being different while providing a dynamic experience and having accountability toward the audience it wants to cater to.

An experience maker, Ant Hampel has been able to gather many accolades due to his tenacity, including creating the fastest-selling show in box office history – AC/DC, which sold 520k tickets within three hours.

Through his Alive Events Agency, people have been able to witness some of the biggest events in Australian history – and he will continue to do so using his tenacity. Every Ant Hampel-organized event in Sydney has been the focus of much fanfare – and the reason is pretty fair for everyone to see. Every award show, every concert, and every brand launch has had the imprint of Antony Hampel’s own dynamic style that seeks to reach the heart of his clients. Bringing his client’s visions to light, Ant Hampel aims to diversify the event planning game, turning every moment into unforgettable memories

There is hidden jazz in Melbourne that can only shine if you have someone who has the experience in bringing to light the best kind of events that you can imagine. Ant Hampel is the go-to guy for that purpose. With over 25 years of experience in event management for the brand across 400 events in five countries and over 15 cities, Antony Hampel is one that puts events by combining theatrics with practicality.

By designing event plans that pivot away from the traditional, vanilla aspects but embrace the dynamics that can add an experiential flavor to every party, Antony Hampel is of a different breed. To him, event staging in Melbourne or anywhere else in the world must be different accountable, and dynamic. Bringing the flavors of lives to the event to put them away from monotony, setting them apart with designs and other additions, and making them accountable to the needs of what the event is supposed to be, Ant Hampel is here to change the game.

Over the years, his approach to events has helped many stars, including the likes of Prince, Kylie Minogue, Lewis Hamilton, President Bill Clinton, and a showstopping long list of brands, be introduced to the world in the best light.

But those 25 years of experience that let Ant Hampel achieve all of these things is because of its dynamic background that colored those years. From immersing himself in television and entertainment marketing to focusing on concert touring to give the audience the best, Ant Hampel had a solid foundation made out of those experiences that pushed him forward. And with time, the ubiquity and the dynamism of his events have only grown.

No one is satisfied with the standard approach to events anymore, and the slew of cultural phenomenons being added to the zeitgeist has only made Ant Hampel one of the leading event managers in Melbourne.

Ant Hampel’s events in Melbourne, thus, have a different flare to them. Everything from lighting to time to budget is considered and fine-tuned to make those events as memorable as they can be. These events are analogous to his personality traits: colorful but constrained, dynamic but disciplined, and flashy but necessary.